EXHIBITOR PROSPECTUS
SAFETY 2026 EXPOSITION
June 15-17, 2026
Anaheim Convention Center
Anaheim, California
CONNECT IN-PERSON WITH MORE THAN 6,500 LEADING PROFESSIONALS IN THE OCCUPATIONAL SAFETY AND HEALTH INDUSTRY.
Generate leads, enhance your brand image, position your organization as an industry thought leader, and meet the top professionals in the field by reserving booth space at Safety 2026.
SAFETY 2026 CONFERENCE WILL DELIVER AN AUDIENCE OF QUALIFIED BUYERS
Workplace safety and health will continue to evolve, and the American Society of Safety Professionals (ASSP) will continue to connect attendees with industry experts, a network of like-minded peers, and the latest innovations in the Exposition. The Conference program is strategically designed to drive traffic to the Exhibit Hall, showcasing cutting-edge technologies and products while fostering meaningful connections with exhibitors. Key activities, including refreshment breaks, Flash Sessions, and the Apparel and PPE Fashion Show, ensure robust attendee participation and interaction.
ACCESS TO EVERY INDUSTRY
The manufacturing industry and construction industry comprise the two largest industry classifications represented by the conference attendees.
24% Manufacturing
17% Construction
9% Consulting
7% Government/Public Sector
6% Insurance/Risk Management
6% Oil, Gas, Petrochemical
5% Utilities
3% Educational Services/Universities
17% Construction
9% Consulting
7% Government/Public Sector
6% Insurance/Risk Management
6% Oil, Gas, Petrochemical
5% Utilities
3% Educational Services/Universities
2% Transportation
2% Services/Retail
2% Agriculture/Forestry/Food
2% Government/Military
15% Other
2% Services/Retail
2% Agriculture/Forestry/Food
2% Government/Military
15% Other
CURRENT AND EMERGING ISSUES GENERATING INTEREST AMONG CONFERENCE ATTENDEES
- Technology (AI/Drones/wearables/robots/VR/Automation)
- Mental Health/Psychological Safety/Wellbeing/TWH
- Regulatory/Standards/Political Landscape
- Age Divide/Multi-generational/Aging Workforce
- Building Buy-in to Safety Program
- Talent Development/Qualified Labor
- Risk Assessment/Risk Management/Insurance
- Serious Injury or Fatality (SIF)
ATTENDEES WITH PURCHASING AUTHORITY
85% of the attendees have buying influence for at least one of the major product categories exhibited at the SAFETY Exposition.
22% Have final decision authority
49% Recommend
14% Specify
15% No role in the buying process
49% Recommend
14% Specify
15% No role in the buying process
71%
of the attendees have final decision/recommendation authority for purchasing products and services seen at the SAFETY Exposition.
88%
of the attendees found new companies or organizations that they would consider doing business with.
79%
of the audience indicated they were very satisfied or satisfied with the networking opportunities.
A NEW ATTENDEE BASE AWAITS
38%
of attendees reported SAFETY 2025 as their first time attending PDC.
DECISION-MAKERS FROM THE TOP OF THEIR FIELD
Safety 2026 highlights its appeal to a diverse group of professionals, including decision-makers and end-users from various industries. Here’s a breakdown of who you can expect to meet.
33% Manager/Regional or Branch Manager/Safety Manager
22% Director / Vice President / Department Head
12% Safety Specialist / Technician
9% Consultant / Advisor
5% Safety Engineer
4% President / Owner / CEO / Partner
15% Other
22% Director / Vice President / Department Head
12% Safety Specialist / Technician
9% Consultant / Advisor
5% Safety Engineer
4% President / Owner / CEO / Partner
15% Other
BIG BUDGETS
79% of the audience report they plan to spend $50,000 or more on products seen at the SAFETY Exposition. The median spend by companies making purchases at/related to connections made at SAFETY 2024 was $300,000.
18% Over $1 Million
11% $500,001 – $1 Million
33% $100,001 – $500,000
17% $50,001 – $100,000
21% Up to $50,000
Purchasing Plans Over the Next 12 months
Excludes “not involved” and “not sure” responses.
EXPERIENCED BUYERS
SAFETY attendees are experienced and high-ranking professionals. 74% have more than 10 years’ experience in their field.
46% 21+ years
28% 11-20 years
13% 6-10 years
12% 1-5 years
2% < 1 year
AGE OF ATTENDEES
38% 55+
31% 45-54
22% 35-44
8% <35
BUYERS HAVE A WIDE AND OVERLAPPING INTEREST IN PRODUCTS AND SERVICES SEEN ON THE EXHIBIT FLOOR
60% Personal Protection
46% AI Powered Solutions
42% Heat Stress/Relief
39% Software/Mobile Technology
38% Ergonomics
35% Training Programs
30% Monitoring and Detection Devices
29% Emergency Life Equipment, Signs, Labels
27% Safety Footwear
27% Industrial Hygiene
46% AI Powered Solutions
42% Heat Stress/Relief
39% Software/Mobile Technology
38% Ergonomics
35% Training Programs
30% Monitoring and Detection Devices
29% Emergency Life Equipment, Signs, Labels
27% Safety Footwear
27% Industrial Hygiene
23% First Aid Supplies
19% Safety Floor Products
19% Consulting/Service
18% Detection and Purification Devices (Gas, Vapors, etc.)
17% Safety Awards & Incentive Programs
16% Environmental Compliance
8% Security
4% Cleaners/Solvents
7% Other
19% Safety Floor Products
19% Consulting/Service
18% Detection and Purification Devices (Gas, Vapors, etc.)
17% Safety Awards & Incentive Programs
16% Environmental Compliance
8% Security
4% Cleaners/Solvents
7% Other
WE’LL HELP YOU MAXIMIZE
YOUR BRAND
The SAFETY Exposition, when compared to other industry events, represents the most cost-effective investment for your business. Its diverse range of topics and concentrated gathering of professionals provide unparalleled opportunities for outreach and growth. Upon reserving booth space, you gain access to a comprehensive suite of tools designed to ensure the success of your participation, including the following:
A listing in the Safety 2026 Floorplan and Exhibitor List that is promoted online and in the event’s mobile App at the conference. These tools ensure your organization’s reach to the audience, reinforce your message, and serve as a valuable reference.
Complimentary exposition registrations for you to distribute to your existing customers and prospects inviting them to visit you at the exposition.
The ASSP Website at https://safety.assp.org/ is continuously updated with the latest information on exhibitors and conference sessions.
Booth Space Rental : $35.00 per square foot
THE BEST BOOTHS GO FAST.
RESERVE NOW
The Exposition is a cornerstone of the Conference, offering unparalleled opportunities for engagement. The most recent audience survey indicates 99% of attendees visit the Exhibit Hall, with 21% dedicating most of their time there. Additionally, 76% report discovering solutions to workplace challenges during their visit. By securing a place on the floor plan, your company can position itself as a leading solution provider for these highly engaged attendees.
The Conference program is strategically designed to drive traffic to the Exhibit Hall, showcasing cutting-edge technologies and products while fostering meaningful connections with exhibitors. Key activities, including refreshment breaks, Flash Sessions, and the Apparel and PPE Fashion Show, ensure robust attendee participation and interaction.
Reserve your exhibit space today! Reserve Now
safety@heiexpo.com
Mark Kuehl
safety@heiexpo.com
630.929.7974
EXHIBIT HALL SCHEDULE
INSTALLATION
SATURDAY, JUNE 13
8:00 am - 4:30 pm
SUNDAY, JUNE 14
8:00 am - 4:30 pm
MONDAY, JUNE 15
8:00 am - 10:00 am ( No Freight Accepted)
PROPOSED EXHIBIT HOURS
MONDAY, JUNE 15
11:30 am - 4:30 pm
TUESDAY, JUNE 16
8:30 am - 4:00 pm
WEDNESDAY, JUNE 17
9:00 am – 1:00pm
DISMANTLING
WEDNESDAY, JUNE 17
1:00 pm – 5:00 pm
THURSDAY, JUNE 18
8:00 am - 2:00 pm
June 15-17, 2026
Anaheim Convention Center
Anaheim, California
+1-800-752-6312 Toll Free U.S. and Canada
+1 630-434-7779 Tel
safety@heiexpo.com